Old Mutual Campaign

TIMBA PLUS

FD Communications was entrusted with coming up with a launch concept for Timba Plus, a product for the retail mass market for shareholder to cover for their parents and spouse’s parents.

With the Fitness Frenzy, Old Mutual launched the product through a Fitness Bonanza that included a big walk and a 3-hour aerobics which was the first ever done. Policy holders were encouraged to bring their family to the fitness frenzy to get fit in a fun way while learning of the product.


TIMBA FAMILY PLAN